Saturday 16 April 2011

Research Methods RE: Surveys and Questionnaires

Surveys
A large number of people being asked questions on a particular topic at a particular moment in time

KEY CONSIDERATIONS:
  • Types of questions: Either open or closed questions may be used
  • Easy to understand questions
  • Being mindful of ethics
  • Pilot study before performing the survey proper

Questionnaires

NECESSITIES FOR A QUESTIONNAIRE:
  • Open or closed questions
  • Questions and instructions must be easy to understand
  • Keep amount of asked info to a minimum
  • Be mindful of ethics
  • Carry out a pilot study
Strengths of Questionnaires:
  • Large samples can be questioned efficiently
  • Also efficient as researcher does not need to be present
  • Used to collect large amounts of data on the opinions of people as well as what they say they do
  • All of the above reduce investigator effects as there is a reduction in the influence of interpersonal factors
Weaknesses of Questionnaires:
  • People may not tell the truth, the whole truth and nothing but the truth regarding sensitive issues e.g. parenting styles, alcohol consumption.
  • The above is an example of social desirability, humans putting themselves in the best possible light
  • Distortion of sampling frame, such as people only taking part if they can read or write
  • Clarity of questions- people may interpret answers in their own fashion

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