Culture-
Not all studies have obtained the same results as Asch.
One study carried out in Britain in 1979 found 0% conformity
Cultures such as Fiji and Japan show more conformity than the USA
Cultures such as France and Portugal show much less conformity than the USA
Characteristics of individualistic cultures:
Emphasis is on promoting self interest and the interests of the immediate family, with less concern about the needs and interests of others.
Stress placed on the rights, not duties of the individual.
Privacy demanded.
Individual initiative encouraged
Examples:
USA
UK
Characteristics of Collectivistic cultures:
Emphasis is placed on loyalty to the group, and the needs and interests of others. In turn, the group looks after the well-being of the individual.
Stress is places on the duties, not rights, of the individual.
Less demand for privacy.
Group decision preferred to individual decisions.
Examples:
Many African cultures
Fiji
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