- Participant can write in their own words, hence producing qualitative data, which is rich and detailed in terms of data
- More realistic
- Participant can precisely express what they are thinking
- Analysis may be difficult due to qualitative nature; takes time to read
- Predetermined responses allows quantitative data and can be statistically analysed
- Questioning is unrealistic; therefore artificial
- Unclear as to how the participant has answered the question
- No richness compared to qualitative responses
Examples
Open: 'What do you think of the internet as an educational medium?'
Closed: 'Does you use the internet?'
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